Social Media Pearls

This week I attended yet another awesome conference: The Art of Marketing with quite the line up. As part of that line up  Scooter Braun  was interviewed by Mitch Joel at the event. Firstly, let me say within minutes of the Scooter Braun interview, you are struck by the level of authenticity and transparency of … Continue reading →

I had a wonderful encounter last week that I really need to write about. Now I am going to ask that you give me a little latitude –  I promise I will get to the point of this title. I attended the HR.com virtual conference on Social Media and Employee Communications last week. I really … Continue reading →

The week of February 13th was Social Media Week in Toronto and what a week! Social Media Week is one of the world’s most unique global program, offering a series of activities and conversations around the globe on emerging trends in social and mobile media across all major industry sectors.  In its third year, Social Media … Continue reading →

This week I am returning to my A to Z series on social media however not necessarily in the order I left off. In this post, I really want to talk about “What is Social?”. I want to take this opportunity to talk about the behavioural attributes that makes for a good “Social Media Aficionado”. … Continue reading →

Since I wrote my piece on storytelling in this space, I realize I was far from being original when choosing the title. Many have agreed content is king however I now realize that the crowning of the queen is a coveted spot with many claiming the position! In fact it was recently suggested that the term/cliché … Continue reading →

As I continue to build on the list of niche networks, I thought I would dive into the world of Food! I am a big “Top Chef ” fan; come to think of it, I am a big fan of all the Foodie programs: Chopped, Come Dine With Me, Iron Chef. Sweet Genius.  The Food … Continue reading →

The Power of the TwitterChat was an agenda item at the Socialize Toronto conference (#socializeconf) I attended recently. It was great to have this discussion in a very diverse group. I personally had not appreciated the value of TwitterChats until I attended them myself. Although I have spent significant time on-line, the idea of “140 … Continue reading →

I have gone to enough conferences over the past 6 months to pull the alarm. Consider it pulled. Why? I have gone to a number of social media conferences dedicated to functions or departments and I have found that each function had a different perspective on the fit of social media in their organization. Here … Continue reading →

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will  expand on this list throughout 2012. So here is the first addition to that build!  The topic- Curation! I thought I would focus on curation because … Continue reading →

For me, the Holiday Season is all about spending time with family and close friends, and this is exactly what I did. I love the fact that I can reconnect on a deeper level with the younger adults in my life and because of my social media connection, the bond has grown stronger over the … Continue reading →

I have noticed that when the  topic of social network is raised, it usually turns to a discussion of Facebook. Granted it is the biggest player on the planet however it is not the only one. Ok, at some point in the discussion it may get to Linkedin, Google Plus and Twitter (which by the way … Continue reading →

This morning, I was doing my usual scan of emails and noticed I had received a recognition Klout “K” for social media. With a smile, I popped over to my Klout profile to find that I had dropped from a rating of  60 to 43 overnight. I immediately thought it must be a bug and … Continue reading →

In my previous post, I touched on content marketing and I  emphasized throughout the post the importance of quality content. But what does that mean? If content is king, surely storytelling must be queen! What do I mean by this? I think storytelling is an important part of blogging. I have read many blogs, articles … Continue reading →

So, you have put all this work into designing and preparing your site, page or group. You are feeling pretty good. You’ve got swag! Now what?  It is important that you “shepherd” the growth of your “baby” to ensure that it develops in the direction you had hoped. You also want to ensure that you are making … Continue reading →

As part of this series, I shared that  F is for Facebook – a social network. It definitely is that however it is often described as being in the consumer arena. Linkedin is also a social community or network however its target audience is business professionals. Linkedin is a social network for business with over 120+ million … Continue reading →

Well, in the last post I talked about the influencer in social media. I even went so far as to share a few tips to identify them. What I omitted was how to measure the degree of influence? With social media growing at such a rapid pace, businesses are grappling on how to measure the degree … Continue reading →

For a second, let’s put social media aside.  Really, just for a second. Life is built on relationships. Different types of relationships. As a teenager, we knew that there was a group that set the fashion trend. There was a group that knew everything about basketball or hockey. However, within those groups there were one or … Continue reading →

Our language is changing rapidly and technical terms are becoming commonplace. What am I talking about you might ask.  Well, recently I was with friends enjoying a long weekend where I asked, “Have you noticed the use of the hashtag in the movies?” The response was “What is a hashtag?!” I had to explain that … Continue reading →